Collect demographic details and survey responses at the same time (send a Referral Survey)

You can invite anyone with the referral link to complete a survey.

How a Referral Survey Link works

A referral survey link displays the questions across two pages:

  • Page 1 displays a Contact Form of your choice with demographic questions

  • Page 2 displays your Survey’s questions that are asking for people’s opinions

When to use a Referral Survey Link

Use the Referral Link method of inviting people to complete a survey when you want to:

  • capture demographic information about them rather than simply gathering their opinions

  • and/or be able to segment your opinion questions (the ones in the Survey part) by respondents' demographic characteristics

If you do not need to capture demographic information, use the Anonymous Survey Link instead.

Combine multiple surveys into a single Referral Survey Link

With the Referral Link survey method you can also get respondents to complete multiple surveys from the one link. Each subsequent survey appears as an additional page.

How to invite people to complete surveys using a Referral Link

  1. You need to turn on Referral Links for your organisation

  2. You need to a Contact Form that will appear on Page 1

  3. You need a Survey that will appear on Page 2

  4. Once you have those three, you can create a Referral Link which contains the

    1. Contact Form

    2. Survey

    3. Any additional surveys that will appear on subsequent pages

  5. Once the Referral Link is created, you can copy the Referral Link and share it using the methods of your choice

When you navigate to the Manage Referral Forms page from the Survey Campaign page (by clicking the Manage Links button), you are shown all the Referral Forms within your organisation, rather than it being restricted to the ones related to that Survey Campaign.

Analyse responses

Responses collected using the Referral Survey Link are accessible from several places:

Part of the platform

Demographic information

Answers to the opinion questions

Part of the platform

Demographic information

Answers to the opinion questions

Contact Profile Page

Appears in the Bio section of the respondent’s Contact Profile Page

Appears in the Timeline section of the respondent’s Contact Profile Page

Survey Campaign’s Analyse Results page

Can be used to filter the responses. Use the Progress Filters.

Charts and tables appear for each question

Contacts App: Details tab

Yes - the table displays a column for each demographic question in the survey

No

Contacts App: Progress Trackers tab

No

Yes - the table displays a column for each opinion question in the survey

Contacts App: Custom Table

You can create a Custom Table that contains a column for each demographic question from the Contact Form and each opinion question from the Survey

You must add the user referral@makerble.com to your organisation as a Member in order to see Referral Survey Link responses on the Survey Campaign’s Analyse Results page

Spider Plot Outcome Charts

  • Responses collected using the Referral Survey Link are categorised as responses from Colleagues when selecting from the Line Types for a Spider Plot Outcome chart.