There are various ways to name your outcomes.

Whichever way you choose, aim to stay consistent so that your results are easy to understand and analyse

Approach	Example	Explanation

Approach	Example	Explanation
Neutral names	E.g. “Wellbeing”	I.e. outcomes that simply state what they are about
Directional names	E.g. “Improve Wellbeing”	I.e. outcomes that express the direction of change you want to achieve
SMART Objective names	E.g. “Increase participants' wellbeing by 20% by October 2023”	I.e. outcomes that are Specific, Measurable, Aspirational, Realistic and Time-bound

Makerble User Guide

How to name an outcome