How to name an outcome
- Matt Kepple
Owned by Matt Kepple
There are various ways to name your outcomes.
Whichever way you choose, aim to stay consistent so that your results are easy to understand and analyse
Approach | Example | Explanation |
|---|---|---|
Neutral names | E.g. “Wellbeing” | I.e. outcomes that simply state what they are about |
Directional names | E.g. “Improve Wellbeing” | I.e. outcomes that express the direction of change you want to achieve |
SMART Objective names | E.g. “Increase participants' wellbeing by 20% by October 2023” | I.e. outcomes that are Specific, Measurable, Aspirational, Realistic and Time-bound |