You can create new Contact Audiences (formerly Roles)
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Steps
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Select My Apps in the top menu
Select Contacts
Go to the More Options menu on the Contacts page
Select Contact
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Audience
From here you can create, edit and delete Contact Audience (formerly Roles)
Now when you go to a Contact Profile page, you will see a box on the left side called
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Audience. From here you can give a contract one or more
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audiences
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