You can create new Contact Audiences (formerly Roles)
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Steps
Select My Apps in the top menu
Select Contacts
Go to the More Options menu on the Contacts page
Select Contact rolesAudience
From here you can create, edit and delete Contact Audience (formerly Roles)
Now when you go to a Contact Profile page, you will see a box on the left side called RolesAudience. From here you can give a contract one or more rolesaudiences
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