Send targeted email newsletters using Mailchimp by tagging contacts

Owned by Matt Kepple
Last updated: Sept 15, 2023
3 min read

You can send targeted email newsletters using Mailchimp on Makerble

How it works

  1. Choose your target audience on Makerble by using the Contact Filters on the New Broadcast page

  2. Create a new Mailchimp Tag from within Makerble (find out more - opens on Mailchimp)

  3. From Makerble: Tag your target audience with your newly created Mailchimp Tag

  4. From Mailchimp you have two options to send a campaign. You can:

    1. Either send a Mailchimp Email Campaign to the contacts who have that Tag (find out more - opens on Mailchimp)

    2. Or create a Mailchimp Automation that automatically sends a sequence of one or more campaigns to contacts who have been given that Mailchimp Tag

      1. Mailchimp have two methods for creating automations; Customer Journeys (new) and Classic Automations.

      2. Find out more about how to create a Customer Journey on Mailchimp (opens on Mailchimp)

      3. Find out more about Mailchimp Classic Automations (opens on Mailchimp)

Steps

Requirements:

  1. Press the envelope button in your top menu

  2. You arrive in the Messaging App

  3. Select with Contacts

  4. Select Broadcasts

  5. You arrive on the Manage Broadcasts page

  6. Press New Broadcast

  7. In the Choose a format dropdown menu, select Mailchimp

  8. Press Filter Contacts to start defining your target audience for this communication

  9. The Filter Contacts overlay appears on the right side

  10. Choose the criteria you want to use

  11. Press Apply

  12. The list of contacts on the left side will update

  13. Press Select All to confirm the contacts you want to include in this communication

  14. On the right side, name your Makerble Mailchimp Tag and press Save in Mailchimp

  15. You can now go to Mailchimp and see that this Tag has been added to the selected contacts

Related articles