Manage your Roles
Steps
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If an Audience (formerly Roles) has been assigned to a contact, you cannot delete it
You can rename any a audience (formerly Roles) whether it has been assigned to a Contact or not. To rename an audience, simply click the Edit button as outlined below:
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Steps
Select My Apps in the top menu
Select Contacts
Press the More Options button
Select Contact
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an audiences
You arrive on the Manage
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Audiences for Contacts page
From here you can
Edit an Audiences (formerly Roles) - i.e. rename it
Delete an Audience (formerly Roles) - however you cannot delete a Contact audience if it has been assigned to a contact