Think about the difference your work makes in terms of:
- What difference does your programme make to how people think?
- What difference does your programme make to what people or organisations do; and how they behave?
- What difference does your programme make to what people or organisations have; be it financial wealth or mental health?
Each difference that your programme makes to the way people think is an outcome.
Each difference that your programme makes to the way people behave is an outcome.
Each difference that your programme makes to what people have is an outcome.
Think, Do and Have are less ambiguous than terms like ‘short-term outcomes', ‘medium-term outcomes’ and ‘long-term outcomes’ as those terms can get misinterpreted due to the length of a 'term’ being subjective.

Visualise progress towards outcomes

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Add outcomes to projects

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And arrange your outcomes in a way that matches your impact strategy or Theory of Change

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