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You can send targeted email newsletters using create and assign MailChimp Tags from within Makerble.

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What are tags on MailChimp?

  • Tags are a way of classifying your subscribers on MailChimp.

  • For example, if you run a variety of events such as cooking classes and sports tournaments, you might create two tags on MailChimp called Cooking and Sports.

  • Subscribers who are interested in your cooking events would be given the Cooking tag and those who are interested in your sports events would be given the Sports tag.

  • Whenever you send out a newsletter on MailChimp you can choose which subscribers you want to send it to, based on their tags.

  • So if your newsletter this month is only focused on cookery, you'd restrict it to being sent to only the subscribers with the Cooking tag.

  • Whereas if your newsletter the following month is for a variety of events, you would add both tags to that campaign so that people who are interested in sports and also in cookery will receive that newsletter.

  • https://mailchimp.com/help/getting-started-tags/

A summary of how it works

  1. Choose your target audience on Makerble by using the Contact Filters on the New Broadcast page

  2. Create a new Mailchimp Tag from within Makerble (find out more - opens on Mailchimp)

  3. From Makerble: Tag your target audience with your newly created Mailchimp Tag

  4. From Mailchimp you have two options to send a campaign. You can:

    1. Either send a Mailchimp Email Campaign to the contacts who have that Tag (find out more - opens on Mailchimp)

    2. Or create a Mailchimp Automation that automatically sends a sequence of one or more campaigns to contacts who have been given that Mailchimp Tag

      1. Mailchimp have two methods for creating automations; Customer Journeys (new) and Classic Automations.

      2. Find out more about how to create a Customer Journey on Mailchimp (opens on Mailchimp)

      3. Find out more about Mailchimp Classic Automations (opens on Mailchimp)

Steps: how to create and assign MailChimp Tags to contacts

Requirements:

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