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You can see the report on the characteristics of your contacts using the Demographics tabpage. You can navigate to this tab page using the Top Navigation.

Info

You may see a different Top Navigation bar based on the access given to your account. The Demographics tab page can also have a Custom Name so it may not be present in the navigation with the name “Demographics”.

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When you are on the Demographics tabpage, you can see two columns of charts; the left and right with similar charts. You can use these columns to compare various characteristics data of your contacts side-by-side using the filters. For example; you can select a project data on the left side and select an album on the right side and compare how the project data fare with the album data.

What you can do?

  1. Filter: You can filter the data present in charts using the filters provided.

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    There are two types of filters present:

    1. Filter Everything: It is present in the middle of the page at the top. This is used to filter both the columns of chart at the same time.

      1. Click on the Filter Everything button. This will open the filter bar.

      2. Select the filter option you want to apply.

      3. Click on Apply button at the top.

      4. Data in both the columns will be filter based on the criteria selected.

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    2. Side Filters: It is present in the left-side and right side of the page at the top. This is used to filter the charts of the respective columns. These filters will only apply to their respective columns and will not affect the other column.
      Using this, you can compare various characteristics of data your data contacts by using different filters on different columns and create scenarios which can give you much better insights of your data.
      There is a filter for each column: Filter Left Side and Filter Right Side respectively for left column and right column charts.

      1. Click on the filter to open the filter bar.

      2. Select the option for filter.

      3. Click on Apply button at the top.

      4. Only data in that particular column will be filtered.

  2. Different Chart Views: You can see the data in various format. The radio buttons on top of each chart can be used to change the format. It includes:

    1. Bar Chart

    2. Pie Chart

    3. Tables

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  3. Download a Chart: You can download any chart you want in JPEG, PNG, PDF and SVG Vector format.

    1. Go to the chart you want to download and press the burger menu button present.

    2. This will open a dropdown.

    3. Select the format you want to download in and the file will be downloaded.

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Using these options and charts you can analyse the characteristics of your contacts easily and compare data between them to get better insights.